Retail Marketing in India
Marketing to India > Retail Marketing in India
A management consultancy firm advising American companies how to increase revenues and reduce costs by leveraging the economies of China and India.
About Us - Contact Us - Clients
Amritt in the News
In 2006 AT Kearney’s Global Retail Development Index ranked Asia as the region with the most promising prospects. Among 30 emerging countries worldwide, India ranked number one and China ranked number five.
India’s retail sector is quite fragmented with the top five retailers accounting for less than 2 percent of the $350 billion market, one of the ten largest in the world. There are over four million retail outlets in the country with one million located in urban areas.
Single-brand foreign retailers can now own 51% of an India operation. Indian and foreign companies are making highly ambitious plans for large multi-brand retail operations.
Foreign retailers entered China some year ago and today about 45 companies from Japan, Korea and the West operate in the country.
Amritt’s go-to-market service for Asia helps with developing and executing roadmaps to expand your presence:
- Feasibility Studies
- Choosing Locations to setup an operation
- Negotiating with Indian and Chinese counterparts
- Due Diligence trips
- Finding and Hiring key executives
- Retaining top talent
- Avoiding cultural gaffes
Useful Links
Third Party Resources
Retail Industry - An Industry overview from India Brand Equity Foundation
Retail: The next big thing? - The Hindu Business Line article on Indian Retail
Indian Retail Industry: Strategies, Trends and Opportunities 2007 - Premium Market Research
