Market Entry to India

As growth opportunities abate in domestic markets, attention is shifting to new and emerging economies. Numbers of western companies have received substantial rewards from the newly prosperous and growing middle class in India.  Meanwhile, other companies are still wondering about the opportunities that are lying ahead.

India, the fourth largest economy in the world (according to purchasing power parity), presents lucrative and diverse opportunities for western companies with the right products, services, and commitment.  India’s requirements for equipment and services for major sectors such as energy, environmental services, healthcare, high-tech, infrastructure, transportation, and defense exceeds hundreds of billions of dollars in the mid-term as the Indian economy further globalizes and expands.  India’s GDP has potential for a sustained growth of 8-10% for the next decade.  Now is the time for many western companies to enter the rising Indian market. 

Early market entry to India has many advantages including:

• Ability to lock-up access to key resources and create higher entry barriers for later entrants
• Ability to set the pattern of buyer preference in both consumer and industrial markets
• Ability to avail of government concessions and incentives
• Ability to observe and learn market attributes for a longer time period

One might think that global markets are accessible only to large companies with the deepest pockets. However, Amritt’s experience shows that smaller companies (SMEs) also have potential to succeed in international trade due to their flexibility and nimbleness.

In order to succeed in market entry to India, companies must carefully plan and execute their go-to-market strategy since India is such a complex and challenging country. India has various groups of consumers; their attitude, requirements, expectations, and desires differ by region. Problems can arise from a lack of market understanding and insufficient planning. Decisions made in the early stage— including organizational structure, partnerships, staffing, and market risks— will dramatically affect the success of the firm in the long run.

Our Services

Amritt’s go-to-market services helps develop and execute roadmaps to launch your presence in India:

• Exploring opportunities in the Indian market – Identify and assess the specific opportunities, risks, and challenges in India in a  timely and cost-effective manner.
• Choosing product portfolios for India – Determine which product offerings in your portfolio should be marketed in India.   
• Qualifying the right local partners – Establish local relationships by joint ventures and strategic alliances to handle issues such as sales, marketing, and distribution.
• Establishing new company operations overseas – Choosing location for companies that want to expand their operations to India.  
• Facilitating regulatory compliance – Make sure that your processes are in line with both local requirements and Foreign Direct Investment rules using in-market third party help for legal, accounting, advertising, and public relations.
• Managing human resources –  Qualify and recruit in-market executives and determine whom to expatriate to India from your western staff.