Doing Business In 21st Century India
Doing Business in India > Doing Business In 21st Century India
HOW TO PROFIT TODAY IN TOMORROW'S MOST EXCITING MARKET
Here is the one book on India that is truly accessible to everyone in business; a guide filled with everything one needs to thrive in the region, by global sourcing and marketing expert Gunjan Bagla. Insights include:
- An overview and analysis of the most promising sectors.
- The Six C's of Sales and Marketing in India.
- Essential guidance on attracting and retaining talent.
- A comprehensive look at finance in the region that every investor will want to read.
- Modern Indian history for today's businessperson.
- Insider perspective from top veteran professionals in the region.
Peppered with supporting examples and interviews with top American and Indian professionals in India, DOING BUSINESS IN 21ST CENTURY INDIA is the perfect primer for anyone who's long on enterprise, short on time, and eager to profit from this new market.
Published worldwide by Warner/Hachette/Business Plus , July 2008. Available everywhere or order via Amritt.
 | "Required reading for anyone who wants or has business in India. Take this book with you on the plane, keep it in your brief case, and consult it often." -- Ron Somers, President, U.S.-India Business Council |
 | ""Having spent some time working in India in 2000-2001, I was able to compare it a bit to my own experiences there. This is a very readable, enjoyable book and one that anyone doing business in India ought to read." Read Review |
 | "Gunjan Bagla has written the essential primer for doing business in India (or for just better understanding this magnificent country). He weaves up-to-minute information with vivid anecdotes to make this book both compelling and highly readable." -- Joe Sigelman , Co-Founder, Office Tiger (now part RR of Donnelley) |
 | "This book is worth its weight in gold... It will guide you toward success in doing business with Indian companies and help save you (or your company)from embarrassing and costly pitfalls into which many "global" companies have fallen." Read Review -- Dr. Ronald Hammerle, Chairman, Health Resources, Ltd Amazon Reviewer |
 | "The book a handy one can be finished during the 18 hour odd flight from the USA to India. This will not only keep the reader awake and able to cope with jet lag, but also help him immensely in negotiations on the Indian shore. The book will be a must carry for a first time traveler coming to India, with business in mind." -- Kashi N. Memani, Chairman, American Chamber of Commerce in India |
 | "This practical guide to business in the Indian subcontinent maps out a route to avoid the pitfalls that can trap an unwary businessman here. It has everything one needs to know to understand and succeed in Indian market." -- India Today, September 1, 2008, Page 70 View Article |
 | "A wide-ranging and valuable introduction to the opportunities and complexities of doing business in India—from the influence of religion to the peculiarities of marketing and the ways to motivate bureaucrats to deliver on the weekend." -- William H. Overholt, Director, RAND Center for Asia Pacific Policy |
 | "Doing Business in 21st Century India is an excellent practical guide of navigating the regulatory, cultural and regional diversity of unpredictable India for its markets and resources. Gunjan Bagla is a great story teller and his book simply captivates the reader!" -- Jagdish N. Sheth, Charles H. Kellstadt Chair of Marketing, Goizueta Business School, Emory University Founder, India, China and America Institute |
 | "This volume is excellent for travelers, investors and cultural enthusiasts... A strong point of the book is the Indian-English vocabulary is described in great detail for the benefit of visitors." Read Review |
 | "It is a refreshingly simple book on a very complex subject. Its great strength is that it is anecdotal. Several aspects which have a context of history, culture and sociology have been embedded in a very engaging way within an eminently readable book." -- R. Gopalakrishnan, Executive Director, Tata Sons, Ltd. |
 | "I loved this book. In many ways it reminded me of a travel guide for a vacation destination... This book represents an awesome primer for a US businessperson." Read Review |
 | "This book is a first-hand guide on how to deal with all the situations you'll run into when doing business in India and with its people." Read Review |
 | "Doing Business In 21st Century India is well organized and written in an easy-to-understand manner. International business people will find this a priceless tool." Read Review |
| "In my opinion the book is an essential resource for foreigners desiring to do business, or to contribute to social ventures, in India." Read Review |
| "Bagla provides a lot of good information for businesses considering leveraging India either as a resource for its operations or as a market for its goods and services." Read Review |
 | "If you are an impatient executive who wants a crash course, then this book could be your partner in learning. ...meant as a handbook for Americans on conducting business with Indians." View Article |
 | "The author has captured well the common aspects of verbal and non-verbal communications among Indians — a critical aspect for a foreigner, whether an executive or just a casual tourist. ...Bagla has a real understanding and feel for the subject, and his thoughts on it should be taken seriously." View Article |
 | "The book is an indispensable business manual, that is a must for inclusion in a person's luggage, when traveling to the Subcontinent." Read Review |
 | "'Doing Business in 21st Century India', breaks down India’s new economy defining the hurdles that can make India a challenging business landscape for Westerners. 'Doing Business in 21st Century India', is not the typical 'how to' book on business. It is well written and easy to understand, even if you’re not an economics major. The book covers a wide range of topics sure to inform and instruct anyone looking at India’s business potential. " Read Article |
 | "If you are doing business with people from India or are considering traveling there, then the book is worth checking out of the library for the sections on context and communication. If you are planning on extending your business into India then go purchase your own copy, because you'll be delving more closely into the sections on marketing, finance, and key legal and accounting issues." Read Review |
 | "India has always been cast as the mysterious East: mystical, flavorful, whimsical even, rolled up in aromatic spices and fragrant herbs—a country of meditation and spirituality... Bagla airs out the secret aromas and scents of India's culture so business leaders can successfully conduct and incorporate their business in the region." Read Review |
 | "Bagla’s survival guide provides a crash course on customs, helpful arnings,insights into the role of the underground economy, and even astrology in business dealings." Read Review |
 | "It is difficult to write a typical or comprehensive book about India and the author has accomplished this feat and made it easy for us to read." Read Review -- Odul's Dad Blog |
 | "Gunjan Bagla now delivers the vital advice you need. Doing Business in 21st-Century India will show you how to make inroads into and thrive in this developing region..." Read Review -- J Kaye Book Blog |
 | "A growing population rising per-capita income and an expanding middle class have created a ‘perfect storm’ of increasing demand for almost every type of consumer product or service imaginable..." Read Review -- Hindu Business Line |
 | "Gives a frank assessment of India’s shortcomings, contradictions, challenges but also offers solutions or work-arounds so that the challenges can be met. His advice and suggestions offer grounds for optimism that India will continue to expand its global influence as it continues to grow its economy." Read Review Emory Daniels, Owner Daniels PR Group |
 | "Ambitious in its scope, covering a wide sweep of topics, including growth areas, cross-cultural communication, human resource management, marketing, finance, law and accounting. All these issues are addressed within the space of 200 pages, yet the treatment is not superficial. Bagla succeeds in sharing many valuable insights that he has gleaned from, and validated through, his consulting experience." Read Review Prof Sanjay Rajagopal in the Asheville Citizen Times. |
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