Tourism & Hospitality Marketing in India
Market Entry to India > Tourism & Hospitality Marketing in India
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A management consultancy firm advising American companies how to increase revenues and reduce costs by leveraging the economies of China and India.
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India’s luxury hotel industry depends largely on foreign tourist arrivals further classified into business travelers (around 65% of the total foreign tourists) and leisure travelers. The total arrival reached 4.4 million in 2006.
Medical Tourism
According a report published by RNCOS in 2009, medical tourism in India has emerged as the fastest growing segment of the tourism industry despite the global economic downturn. High cost of treatments in the developed countries such as the USA and UK has forced patients from such regions to look for alternative and cost-effective destinations to get their treatments. The Indian medical tourism industry is presently at a nascent stage, but it has an enormous potential for future growth.
India's share in the global medical tourism industry will climb to around 2.4 percent by the end of 2012. Moreover, medical tourism is expected to generate revenue of US$ 2.4 billion by 2012, growing over 27 percent during 2009–2012. The number of medical tourists is anticipated to grow over 19 percent in the forecast period to reach 1.1 million by 2012.
The Road Ahead
According to the Tourism Satellite Accounting (TSA) research, released by WTTC and its strategic partner Oxford Economics in March 2009:
• The demand for travel and tourism in India is expected to grow by 8.2 percent between 2010 and 2019 and will place India at the third position in the world.
• India's travel and tourism sector is expected to be the second largest employer in the world, employing 40,037,000 persons by 2019.
• Capital investment in India's travel and tourism sector is expected to grow at 8.8 percent between 2010 and 2019.
• The report forecasts capital investment worth US$ 94.5 billion in the travel and tourism sector for India in 2019.
According to the Travel and Tourism Competitiveness Report 2009 by the World Economic Forum, India is ranked 11th in the Asia Pacific region. It is ranked the 14th best tourist destination for its natural resources and 24th for its cultural resources, with many World Heritage sites, both natural and cultural, rich fauna, and strong creative industries in the country.
The India travel and tourism industry ranked 5th in the long-term (10-year) growth and is expected to be the second largest employer in the world by 2019.
India is expected to double the number of branded hotel rooms from 100,000 now in 2010. Leading the pack are global hotel chains, which will add over 300 hotel properties, estimated 55,000 rooms, by 2013.
Our Services
Amritt’s go-to-market service for India helps with developing and executing roadmaps to expand your presence:
• Feasibility Studies & Financial Analysis
• Facilitating the establishment of hotels and travel agencies
• Foreign Direct Investment policy compliance
• Negotiation with Indian counterparts
• Attracting and retaining top business development talent
• Avoiding cultural gaffes
