Global Marketing Strategy
India Market Entry: India Market Research
India, the fourth largest economy in the world according to purchasing power parity, presents lucrative and diverse opportunities for western companies with the right products, services, and commitment. American exports to India exceeded $22 billion in 2012. This means that India bought more American goods and services than Israel and Italy did. India’s growing $1.8 trillion economy demands American and European products and services for its consumers, industry and government.
We can provide the following services to our clients:
- India market research: in-depth market understanding
- Market entry strategy: identification of the best distribution channels
- India market analysis: are your products marketable in India’s markets and what is the potential
- India market expansion: growth and increase of market share
- Establishment of sales channels: implementation of market entry strategy
As a professional market research and consulting company for India, Amritt is able to conduct high quality customized India market intelligence such as industry research, product surveys, competitor studies, consumer research, studies on sales channels, due diligence and investment investigation.
India’s requirements for equipment and services for major sectors such as consumer goods, medical devices, energy, defense and security, environment, healthcare, high-tech, infrastructure, and transportation exceeds hundreds of billions of dollars in the mid-term as the Indian economy further globalizes and expands. Now is the time for many Western companies to enter and expand in the rising Indian market.
Amritt’s go-to-market services help develop and execute roadmaps to launch your presence in India:
- Exploring opportunities in the Indian market – Identify and assess the specific opportunities, risks, and challenges in India in a timely and cost-effective manner.
- Choosing product portfolios for India – Determine which product offerings in your portfolio should be marketed in India.
- Qualifying the right local partners – Establish local relationships by joint ventures and strategic alliances to handle issues such as sales, marketing, and distribution.
- Establishing new company operations overseas – Choose an appropriate location to expand your operations to India.
- Facilitating regulatory compliance – Make sure that your processes are in line with both local requirements and Foreign Direct Investment rules using in-market third party help for legal, accounting, advertising, and public relations. Get your products registered with Indian authorities, propose and execute changes to packaging, labeling and formulation as needed.
- Managing human resources – Qualify and recruit in-market executives and determine whom to expatriate to India from your western staff.