Pizza Hut India

Selling to India White Paper

About Amritt, Inc
A management consultancy firm advising American companies how to increase revenues and reduce costs by leveraging the economies of China and India.
About Us - Contact UsClients
Amritt in the News - Subscribe to Amritt Newsletter



Industry:  Restaurants

Pizza Hut opened in India in 1996. Pizza Hut is believed to have about 50% of the market share of the pizza market. It has been so successful in India because they offer their pizza at a low price (US$4.4 for four personal pizzas). They also have aggressively marketed and formed partnerships with the likes of Nestle and Pepsi. By using Yum!, a local supply chain for Pizza Hut, 95% of their ingredients are produced in India. By customizing their menu for their meat conscious customers and by separating their restaurant by meat and vegetarian areas they have brought in many consumers.



About Us  |   Contact Us  |   Amritt in the News  |   Login  |   Register   

Amritt Ventures Logo
Amritt Ventures Logo