Amritt in the News

Product Innovation for Emerging Markets

Published by Harvard Business Review,  HBR,  on 28 August 12
You might think that emerging country companies are more ready to address the needs of and win customers in other emerging markets. Indeed India's Godrej Consumer Products Ltd. is expanding rapidly via acquisitions of Issue Group and Cosmetica Nacional in Latin America...

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You might think that emerging country companies are more ready to address the needs of and win customers in other emerging markets. Indeed India's Godrej Consumer Products Ltd. is expanding rapidly via acquisitions of Issue Group and Cosmetica Nacional in Latin America while China's Huawei has a large direct presence in India's telecom market. But we believe that multinationals from rich countries who are already developing products for one emerging market possess unique advantages that can help them win in other emerging markets too.

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