Media and Entertainment Marketing in India
Marketing to India > Media and Entertainment Marketing in India
A management consultancy firm advising American companies how to increase revenues and reduce costs by leveraging the economies of China and India.
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Amritt in the News
India has long produced more movie titles in Bollywood than the North American industry of Hollywood. In 2004 the official estimate was 934 movies with 3.1 billion admissions.
Today global Hollywood tentpole movies are often released simultaneously in India; The Da Vinci Code was dubbed into six Indian languages. In 2004, merchandising for “Spiderman 2” collected over US$ 2 million in India in its first weekend, the highest ever for a Hollywood film.
TV channels from the West are generally allowed open access into the India market: CNN, MTV, the BBC, as well as American sitcoms and soaps are popular on the cable networks in India. India is the third largest television market in the world today. There are over 119 million television households, which comprise only about 60 per cent of the total households in the country. Of these 119 million television households, about 50 million receive cable television services.
Foreign entities are allowed to own minority stakes in Indian media companies; Ireland based INDEPENDENT NEWS & MEDIA INVESTMENTS LTD owns 20% of India's largest regional language newspaper chain, Jagran publications with a daily circulation of 2.4 million. US-based News Corp owns the Star TV-Network. FM-Radio, book and magazine publishing and music continue to grow in India.
Amritt’s go-to-market service for Asia helps with developing and executing roadmaps to expand your presence:
- Feasibility Studies
- Choosing Locations to setup an operation
- Negotiating with Indian and Chinese counterparts
- Due Diligence trips
- Finding and Hiring key executives
- Retaining top talent
- Avoiding cultural gaffes
Useful Links
Third Party Resources
Media and Entertainment Industry in India - 2010 - Premium Market Research report
Asia Trade Hub - Detailed information on India and Entertainment specifically.
Media and Entertainment Industry in India - Market Research report published by PSi, Inc.
