Electronics Marketing in India
Market Entry to India > Electronics Marketing in India
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A management consultancy firm advising American companies how to increase revenues and reduce costs by leveraging the economies of China and India.
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Although making up less than 1% of the world market, the electronics industry is now finding itself catapulted into unprecedented growth due to the rising demand in electronic goods, most of which are manufactured in India. As such, investment is flowing in to supplement existing facilities meant to churn out these electronic products.
As of 2007, India has become one of the main importers of electronic goods, which come predominantly from mainland China. Aside from being an importer, however, India is also a mega-manufacturer of electronic parts as well as finished products. This is evident in the compounded annual growth rate of 31% in the past four years for computer production, followed by communications equipment at 25%, strategic electronics at 20% and industrial electronics at 17%.
Because of these incredible growth areas, the Indian government has indicated electronics and IT hardware manufacturing as one of the key areas for development in the country’s economic thrust. Moreover, a special incentive package scheme also called SIPS was developed and just recently launched to encourage more investment especially from foreign manufacturers in the fields of semiconductor fabrication as well as other micro and nanotechnology manufacturing industries in India.
the demand for telecommunications products has also grown in India, as this populous nation continues to be one of the greatest consumers of cell phones and other telecom equipment, adding up to two million mobile users every month – and it’s not likely to stop any time soon. This steady growth in telecommunications equipment use is projected all the way up to the next decade.
Our Services
Amritt’s go-to-market service for India helps with developing and executing roadmaps to expand your presence:
• Feasibility Studies & Financial Analysis
• Qualifying high quality in-market suppliers
• Intellectual property and patent licensing
• Foreign Direct Investment policy compliance
• Negotiation with Indian counterparts
• Attracting and retaining top engineer and business development talent
• Avoiding cultural gaffes
