US companies in India Discovery

Selling to India White Paper

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Industry:  Broadcast Media

The Discovery Communications India, a subsidiary of the Discovery Channel, has a base of more than 50 million households. Discovery Communications is so successful in India because of its creative strategies in programming, distribution, and marketing.  Discovery set up a time band system segmenting the programs according to the type of viewers at a given time in the day.  Discovery has also entered a strategic partnership with Sony Entertainment  to form the One Alliance. In response to a growing demand for a more India specific content, Discovery came up with the Discover India series.



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