Consumer Goods Marketing in India
Marketing to India > Consumer Goods Marketing in India
About Amritt Ventures
A management consultancy firm advising American companies how to increase revenues and reduce costs by leveraging the economies of China and India.
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Amritt in the News
A management consultancy firm advising American companies how to increase revenues and reduce costs by leveraging the economies of China and India.
About Us - Contact Us - Clients
Amritt in the News
Consumer Packages Goods (CPG) are often-referred to as Fast Moving Consumer Goods (FMCG) in Asia.
Over forty percent of the population in India is under 21 years of age. The widespread presence of American media has created aspirations and latent demand for the good life and for western style convenience goods. Local distribution and logistics are still challenging but continue to improve. Packaging and pricing requirements for the market are unique. While multinationals like Unilever, Nestle and Pepsi have a long history in India, large unmet opportunities exist for many others are the Indian economy.
Amritt’s go-to-market service for Asia helps with developing and executing roadmaps to expand your presence:
- Feasibility Studies
- Choosing Locations to setup an operation
- Negotiating with Indian and Chinese counterparts
- Due Diligence trips
- Finding and Hiring key executives
- Retaining top talent
- Avoiding cultural gaffes
Useful Links
Third Party Resources
Consumer Goods Research Reports - Premium Consumer Goods reports, including India
