Coca Cola
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Industry: Beverages
Knowing how price conscious costumers in India are, Coca Cola has made their products cheaper in India, a bottle costs US $.1. In order to attract customers coca cola created a diverse product portfolio consisting of soft drinks, fruit juice, powdered soft drinks, bottled water, coffee, and tea. They also went through a intensive brand building program, using Indian’s affinity to cricket and movies, Coca Cola used movie stars and cricketer to promote their drink.

