Coca Cola

Selling to India White Paper

About Amritt, Inc
A management consultancy firm advising American companies how to increase revenues and reduce costs by leveraging the economies of China and India.
About Us - Contact UsClients
Amritt in the News - Subscribe to Amritt Newsletter



Industry:  Beverages

Knowing how price conscious costumers in India are, Coca Cola has made their products cheaper in India, a bottle costs US $.1. In order to attract customers coca cola created a diverse product portfolio consisting of soft drinks, fruit juice, powdered soft drinks, bottled water, coffee, and tea. They also went through a intensive brand building program, using Indian’s affinity to cricket and movies, Coca Cola used movie stars and cricketer to promote their drink.



About Us  |   Contact Us  |   Amritt in the News  |   Login  |   Register   

Amritt Ventures Logo
Amritt Ventures Logo