Case Studies

Consumer Product Leader Seeks IP in Asian Markets

Major home care brand finds promising information on product patents

Client Challenge

The external technology team of a major home care brand sought to better understand the technology landscape in India by looking both at products in markets in that geography, as also at patents filed by local and foreign companies.

Amritt-Client Process

Due to a tight deadline and limited client budget, this investigation was conducted entirely by phone and email. Amritt also engaged trusted offshore third parties to accelerate the search and evaluation.

Impact

The particular area of search proved to be extremely fertile in India. Amritt delivered a report that included over two dozen promising Indian patents, many India-originated ideas and products being sold without patent protection, and a series of recent registrations of products by foreign companies entering India.

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