Business Trends in India
Doing Business in India Guide > Business Trends in India
Spoiled by decades of protected markets, Indian companies were initially fearful of the foreign competition permitted by liberalization. Public sector companies in particular lobbied hard to limit overseas players. But this trend has largely evaporated by 2008.
In recent years, companies and executives in India have become increasingly confident of their ability to execute to a global footprint. Government owned cellular companies such as BSNL compete with Vodafone, Bharti and Reliance. Oil companies such as ONGC make acquisitions in far away locations such as Russia and South America. Tata Steel executed a leveraged buyout of Corus, a company several times its size. Tata Chemicals paid about a billion dollars to acquire an American peer and become the largest producer of soda ash, an important industrial chemical.
Foreign executives have flocked to India in search of profits for their companies and career growth for themselves. For my book, I interviewed Scott Bayman who spent 14 years with General Electric in India, and John Triplett who’s been a resident of New Delhi since 2002. At the same time executives of Indian origin have fared well overseas: Indra Nooyi of Chennai runs PepsiCo worldwide and Vikram Pandit runs CitiGroup.
The largest media companies in the world have flocked to India. News Corp CEO Rupert Murdoch finds Indian courts friendlier than China while the Walt Disney Company set the Cheetah Girls One World in Rajasthan, India. At the same time Indian movies often use Canadian and American settings and Hollywood performers. In August 2008, rapper Snoop Dogg was featured in the box-office record-breaking “Singh is Kingg” a romantic comedy from India.
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Third Party Resources
Indian Business Trends - Trak.in - India Business Buzz
Global Business Trends - including India - Wharton University of Pennsylvania
Top 10 Tech Trends in India - Rediff.com
