Amway India
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A management consultancy firm advising American companies how to increase revenues and reduce costs by leveraging the economies of China and India.
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Industry: Consumer Goods
Amway is the leading company using the direct selling concept. It has 48 pick up centers where customers can see, touch, feel the products before buying them. They also have Local Ordering Centers where products are delivered instead of being picked up. To cater to their price-sensitive customers, Amway has developed Indian specific brands and introduced products in multiple pack sizes.
