American Express

Selling to India White Paper

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A management consultancy firm advising American companies how to increase revenues and reduce costs by leveraging the economies of China and India.
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Industry: Financial Services

American Express has been very successful in India because of their continuous launching of innovative products in the areas of credit cards and checks: Rupee billed personal card, rupee billed corporate credit card, Co-branded Cards, E-credit cards, etc. Another factor for its success is brand building through its logo and advertising. 



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