India Marketing Articles
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Amritt in the News
Marketing to India has unique challenges and opportunities for western companies. Those who best understand these nuances are those who are most likely to be successful in Indian Markets. These India Marketing Articles are a good start.
Please Contact Us if you have additional Marketing to India Articles or resources that we should list here or if you'd like to discuss how the India Marketing Experts at Amritt Ventures can help.
Marketing to India Articles
Retail Industry: Where does India Stand
Business professionals are looking towards consumer spending and confidence data from the Retail Sectors as a gauge of the economy. This article looks at the retail market in India to get a larger picture of the Indian economy and presents an argument for the "liberalization of of the Retail Market".
Direct Marketing in India
This article presents lists of arguments for what makes India an attractive market for western companies, the challenges those companies will face, and ends with a suggested pathway to enter the India Market.
Smart Marketing means more Sales
This article by Amritt principal Gunjan Bagla discusses the importance of focusing on Branding and Marketing as opposed to only focusing on the sales process when marketing to India. He discusses specific strategies for doing so including "Segment the Market", "Know your Prospects", "Tailor your Service", and "Charge a Premium".
The Video Game Market in India
Gamasutra, a website focusing on the "Art and Business of Making Games", interviews Amritt principal Gunjan Bagla about the Video Game Market in India. Topics include the general state of the consumer game market in India to more specific questions about successes, failures, and challenges for Video Game Developers wishing to enter the Indian Market.
