Asian technology fills product pipeline
Global Innovation > Asian technology fills product pipeline
About Amritt, Inc
A management consultancy firm advising American companies how to increase revenues and reduce costs by leveraging the economies of China and India.
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Client Challenge
A Fortune 500 company in the healthcare business was determined to compete more aggressively on the basis of technology. Market forces drove the need to develop R&D expertise in new domains and create novel platforms but top American talent in these skills did not find the client attractive.
Amritt-Client Process
Over a series of engagements spanning three years, the Amritt team identified multiple technical skills where Asian talent at universities and research labs was not far behind the best Western researchers. Working closely with the Chief Technology Officer and his direct reports, Amritt’s field experts visited and qualified the most promising partners where the client could sponsor breakthrough projects to create competitive advantage. Amritt helped negotiate the research partnerships to maximize the return on capital invested by including soft benefits to the Asian researchers as part of the package
Impact
While Asia represents less than 5 percent of the client’s overall R&D budget today, 18 percent of the new product pipeline is filled with products, technologies and improvements suggested by the Asian technology partners.
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