Global Marketing Articles
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A management consultancy firm advising American companies how to increase revenues and reduce costs by leveraging the economies of China and India.
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Below is a list of Global Marketing Articles and resources about that will help you to take advantage of global oppurtunities in order to meet your company’s objectives.
Please Contact Us if you have other articles or resources that can be added to the list or if you would like to learn more about how we can help your marketing activities.
Articles on Global Marketing
Find Articles: Global Marketing
Market Research firm ACNielsen has released a report identifying 43 consumer product brands that have a billion-dollar global presence. The leading product categories were Tobacco, Snack Foods, and Pet Foods.
Games Now in Play by Gunjan Bagla
In this article, Gunjan discusses how marketers are using new technologies and larger bandwidth allocations to promote their brands in new and innovative ways. As an example, the ad agency, Massive, is now doing product placement in Video Games and has attracted clients like Paramount, Coca-Cola, and Honda.
Amritt partner Gunjan quoted in iMediaConnection
Gunjan is quoted in this article about a teaming of Warner Bros. and a P&G product site to promote a movie release to a select demographic of young girls.
Definitions of Global Marketing
Provided by Google
"Marketing on a worldwide scale reconciling or taking commercial advantage of global operational differences, similarities and opportunities in order to meet global objectives."
users.wbs.warwick.ac.uk/dibb_simkin/student/glossary/ch03.html
"A total commitment to international marketing, in which a company applies its assets, experience and products to develop and maintain marketing strategies on a global scale."
