China Marketing Articles
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Amritt in the News
Companies looking to marketing to China are very aware of the large market that is available to them. The most successful companies are those who also look at the experiences of the companies that have already expanded into the Chinese markets and learn from their successes and failures.
We hope these China Marketing Articles will help you better understand and prepare for your own entry into this market. Please Contact Us if you have other articles or resources we should add to the list or to talk about how our experts can help your business market in China.
Marketing to China Articles
Marketing in China
This article includes several examples of how western companies are marketing in China and reaping substantial rewards from doing so. Examples are given of a Johnson and Johnson partnership with a Chinese Pharmaceutical firm. Other industries discussed include Food and Beverage and Automotive.
Marketing to China's Diverse Consumers
As the advertising industry continues to grow tremendously the tasks of getting the consumer's attention has become increasing competitive. This is driven by sharp increases in consumer spending. This article discusses the advertising environment in China and suggests strategies for marketing success.
Marketing to China's Consumers
This McKinsey Quarterly article gives a good overview of Marketing in China from a discussion of the characteristics of the Chinese Markets, examples of western companies successes and failures in China, and recommendations for other companies looking to expand into the Chinese markets.
Danwei
This website is focused on media, advertising, and urban life in China and features "frequent reference to and translations from Mainland Chinese media" and publishes "fresh information about China that you won't find anywhere else".
