CPG: Household Care
Consumer Goods > CPG: Household Care
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A management consultancy firm advising American companies how to increase revenues and reduce costs by leveraging the economies of China and India.
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Fabric wash is still the largest portion in household care, followed by floor cleaning, and toilet cleaning. The size of the fabric wash market is estimated to be $1 billion, household cleaners to be $239 million and the production of synthetic detergents at 2.6 million tons. The demand for detergents has been growing at an annual growth rate of 10 to 11 percent during the past five years.
Various categories of toilet care, surface care and air care are expected to register healthy growth as manufacturers introduce new and innovative products and as consumers continue to “trade up” to more specialized products for the maintenance of their homes.
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Amritt’s go-to-market service for India helps with developing and executing roadmaps to expand your presence:
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