Automobile Marketing in India
Market Entry to India > Automobile Marketing in IndiaAbout Amritt, Inc
A management consultancy firm advising American companies how to increase revenues and reduce costs by leveraging the economies of China and India.
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Historically, India was a market for motorcycles and scooters as primary modes for transportation. Today with easier credit and rising incomes, many middle-class Indians are ready to upgrade to cars. Intercity highways are being upgraded across the country, allowing Indians to use the cars for business and pleasure in unprecedented ways.
The world noticed that India became the fastest growing car market in the world in recent years. The Society of Indian Automobile Manufacturers (SIAM) reported that 2010 sales climbed to 1.87 million cars. Car sales are projected to rise to 3 million units a year by 2016, according to SIAM.
Today, India offers diverse markets for cars with strong demand at all levels ranging from luxury nameplates like Mercedes Benz, Maybach, and BMW to economy cars like the $2,200 Tata Nano, the least expensive car in the world.
Ford Motor Company’s India operation tripled its sales in 2011. Much of this success can be attributed to Ford India's Newly Released "Figo" Model.
Iconic Brands such as Ferrari and Harley-Davidson are targeting India's newly rich consumers and are now reaching the showroom floors in New Delhi and Mumbai. Now virtually every luxury car maker is making some presence in India.
Our Services
Amritt’s go-to-market service for Asia helps with developing and executing roadmaps to expand your presence:
- Feasibility Studies
- Choosing Locations to setup an operation
- Negotiating with Indian counterparts
- Due Diligence trips
- Finding and Hiring key executives
- Retaining top talent
- Avoiding cultural gaffes
Useful Links
Third Party Resources
Automobile India - A content website with many links and articles about the Indian Auto Market
Research and Markets - Premium content article on the Automotive Market in India
India to be World's 3rd Largest Car Market - Article from Express India
