Automobile Marketing in India
Marketing to India > Automobile Marketing in India
A management consultancy firm advising American companies how to increase revenues and reduce costs by leveraging the economies of China and India.
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Historically India was a market for motorcycles and scooters as primary modes for transportation. Today with easier credit and rising incomes, many middle-class Indians are ready to upgrade to cars. Intercity highways are being upgraded across the country, allowing Indians to use the cars for business and pleasure in unprecedented ways.
The world noticed that India became the fastest growing car market in the world in 2004, at 20 percent. Continuing the upswing, the sector posted an impressive 8.9 percent growth in the following year. Car sales will cross one million units a year shortly and commercial vehicle sales will soon exceed 50,000 units. AT Kearney expects the automotive components market to grow over 15 percent per year past 2010.
Today, India offers a diverse markets for cars with strong demand at all levels ranging from luxury nameplates like Mercedes Benz, Maybach, and BMW to economy cars like the $7,000 Tata Indica and a proposed $2,200 four-wheeler which will be assembled by the dealer.
Amritt’s go-to-market service for Asia helps with developing and executing roadmaps to expand your presence:
- Feasibility Studies
- Choosing Locations to setup an operation
- Negotiating with Indian and Chinese counterparts
- Due Diligence trips
- Finding and Hiring key executives
- Retaining top talent
- Avoiding cultural gaffes
Useful Links
Third Party Resources
Automobile India - A content website with many links and articles about the Indian Auto Market
Research and Markets - Premium content article on the Automotive Market in India
India to be World's 3rd Largest Car Market - Article from Express India
