Amritt in the News
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Amritt in the News
Below are links to news articles that include Amritt or our clients, or were written by Amritt Principal Gunjan Bagla.
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US pistas to hit Indian dry fruit market
The Economic Times, November 18th, 2007
Paramount Farms, the largest grower and processor of almonds and pistachios in the World, and Amritt Client, is expanding into India. The are looking for a location outside Delhi to set up a pistachio processing plant capable of processing 5 -10 million pounds a year.
Hachette Announces Business Book on India
PRNewsWire.com, May 21st, 2007
Warner Business Books imprint will be relaunched as Business Plus after a 2006 acquistion of the Time Warner Book group by Hachette Livre/Lagardere. Amritt Principal Gunjan Bagla's book, "Doing Business in 21 Century India" is included in the Press Relase as one of the first books to be published under the new structure.
The Video Game Market in India
Gamasutra, January 30th, 2007
Amritt principal Gunjan Balga talks with Gamasutra, a website focused on the art and business of video games. Gunjan answers questions about the consumer game market in India, lessons learned from different console and game offerings, and what challenges game developers face when considering marketing in India.
Lessons from Successful Entrepreneurs
Rediff News, December 24th, 2006
A number of successful entrepreneurs where interviewed at the PanIIT 2006 Global Conference and asked what lessons can aspiring entreprenuers learn from them. Among those interviewed was Amritt's Gunjan Bagla.
Offshore Vendors Hiring American Employees
CIO.com, October 1st, 2006
IT Service Companies in India are following the lead of Japanese carmakers during the 1990's by hiring and utlizing more american employees. Amritt's Gunjan Bagla talks about how it works, and the big benefits to be had.
Doing Business in India
The Management Roundtable, September 20th, 2006
This MRT Audio Session was held already, but you can still view the outline of the presentation, which was given by Amritt's Gunjan Bagla on avoiding the Top 10 Misktakes when doing business in India.
Study Finds Mixed Response To Video Game Outsourcing
Gamasutra, July 25th, 2006
This study by Amritt finds that many Video Game developers have had difficulty with outsourcing initiatives, but, only a very small portion are going to bring the work back in-house.
New Course on Doing Business in India helps American Executives Succeed NewsReleaseWire, July 13th, 2006
The Caltech IRC for Executive Education presented a two-course on "Doing Business with India: Key Success Factors". Amritt's Gunjan Bagla was one of the instructors for this course and is mentioned in this Press Release.
Capacity Concerns Rival Cost Pressures as U.S. Game Industry
GameDev.net, July 19th, 2005
Kevin Hawkins discusses a report from Amritt. The report had found production capacity was an equal driver of video game outsourcing as cost reduction. This reflects a current trend of smaller development companies looking overseas.
Outsourcing: No Longer a Yes-No Decision
CIO.com, September 27th, 2005
The decision used to be whether or not to outsource, but not any more. Amritt's Gunjan Bagla discusses in this article that the outsourcing question has become how to get the most benefit, and least headaches, from outsourcing.
Study Indicates Game Outsourcing On the Rise
Gamasutra, July 19th, 2005
A study, performed by Amritt, shows that Outsourcing Video Game Development is on the rise. The study includes some more detailed statistics on what functions are being outsources the most, and to which locations.
Games Now in Play
Variety, June 28th, 2005
Amritt's Gunjan Bagla discusses how marketing is changing now that most Americans have high-speed internet connections. Marketers are finding new and innovative ways to promote their brands such as product placement in video games.
P&G Site Forms a Sisterhood with Movie
iMedia Connection, June 8th, 2005
Companies whose products do not sell well online are still generating marketing results by providing valuable features and content and using that oppurtunity to re-inforce their brand and engage their cusotmers. Gunjan Bagla is quoted about Warner Bros. teaming with a Proctor and Gamble product site.
Smart Marketing, More Sales
Dataquest, January 13th, 2005
This article by Amritt's Gunjan Bagla shows why Indian IT vendors cannot focus only on the sales process, but rather need to dedicate resources to develop strong Branding and Marketing systems. Article includes specific steps and strategies to work towards.
Smart Companies Turn to Bestshoring
CIO.com, December 14th, 2004
In this article, Amritt's Gunjan Bagla that often the best location is "neither here nor there", but rather a smart mix of in-house processes and outshore outsourcing held together by emerging technologies.
Divided by a Common Language
CIO.com, November 29th, 2004
Many American business managers are now communicating directly with partners and vendors in India. Though English is the common language, there are many nuances and differences which can lead to miscommunication. Amritt's Gunjan Bagla talks about these differences and how to reduce misunderstandings.
